|
Been Using Dollar Words When Dimes Would Do?
Copyright © Marion Stearns - All Rights Reserved
http://www.admistress.com
========================
Know this: you really shouldn't get too smart for your
prospects or customers. Try speaking at their language
levels so the ad copy is always understood.
Almost ALL of your business relates to your advertising.
Language is very important. Let's face it. If you have good
advertising and bad products or services, it won't help you
too much, IF your refund rate is sky high. IF your complaint
file goes as high as the sky, you'll have more problems than
you can imagine.
How Important Is Grammar in Advertising?
No matter what you might have read, it isn't very important
except to those who specialize in it. That's NOT to say you
should be sloppy. However, your advertising should NOT look
like thousands of other people's advertising! That's worse.
How About Punctuation?
Well, the same rule applies. Never get sloppy but accentuate
your advertising according to your unique style and skills.
It's NOT wise to just slap an ad together. Don't even
attempt a sales letter without some practice. ( Ditto for
web-text )
Are you really fond of written material that looks like
oodles of other people's sales stuff? I hope not. How many
people do you think use the same set-ups? It is something to
ponder.
You should get your point across with ease. Formality has a
place in business, but you must always relate to the people
you're talking to. Anything otherwise is probably not going
to help you attract followers.
Never use dollar words when DIME words will do. In many
cases, Five Dollar words might be too expensive for you! If
you speak above your audience, you'll lose them.
--------------------
Marion Stearns, The Flashy AdMistress, specializes in
advertising that gets noticed. She's been using this
successful style for 6+ Years! Stop by and see how she does
business: http://www.flashyads.com
This article may be reprinted in it's entirety with the
resource box in tact.
|
