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What Have You DONE For ME lately?
Copyright © Marion Stearns - All Rights Reserved
http://www.admistress.com/column
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"What have you done for me lately?" is what every customer
asks every single day. Directly OR Sub-Consciously, average
customers, ALL ask that SAME question.
Nothing keeps working on automatic for very long. YES....your
best customers DO have to be Re-Sold on a regular basis.
Performance is "always" a given. The extra care and effort
that you hand out will keep hold on your business accounts.
Customer loyalty is often over-rated. Technically, we all
ACT in our own economic interests. The SAME holds true for
your customers. You should be trying to achieve flowing and
open communications, so that if situations begin to change,
you will always have a lead when it's time to react.
What you're really earning when you build a strong service
bond with your customers, is the benefit of the doubt AND a
shot at FUTURE business. All this is worth thinking about.
Know THIS: management sees orders rolling in and always
relies on what it considers, "endless" revenue streams. Now,
we should KNOW that there is NO such thing, IF we're not
totally on TOP of every work-day. Even the most credible
business will somehow float away if shabby customer service
is the norm.
Getting the sales order is ONLY the first step. Re-Selling
every major account you have, almost everyday in some way,
is what keeps business flowing. Repeat sales are ALWAYS the
result of continued and competent care plus hard work. Is
that how you're getting repeat customers? It should be. HOP
on it.
"WHAT CAN you DO for ME........Today? "
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Marion Stearns peaches and teaches exceptional client
services. If you're in business to turn a Profit, stop by
and see what she and her Circle of Ezines deliver:
http://www.admistress.com/column
This article may be reprinted in it's entirety with the
resource box in tact.
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