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What is a good rule of thumb in measuring the effectiveness
of your emails?
How good are your emails?
Have you ever really thought about the construction of a
good email message?
Here is a simple, small checklist that just might improve
your emails:
1. Preferably your subject line should not exceed six words.
If you decide on a longer subject, it's possible that your
subject line may be cut off in some inboxes. Short,
high-impact subject lines help give your emails a better
chance of being read.
2. A subject "list" can be useful in training you to write
better subject lines. Make a list of 15-20 different subject
lines that stress your most important point. Trim that list
down to 8-10 favorite subject lines . For each one,
highlight your first 45 characters in bold type. This is
considered to be the information that your reader will pay
more attention to. This will also give you some practice in
constructing short, precise subject lines.
3. Next, try removing all useless words. Then go over your
punctuation marks and extra spaces. Drop all incidental
words like...,..
'a,' 'an,' and 'the'.
In most cases these words can be easily removed without
causing any negative impact to the email.
4. Always place your key points in the first three or four
lines of your email. You must realize that some people do
not read an entire email. You should make sure that all of
your important information, like your offer, your action
call and your link, is placed in the top part of your email.
This helps ensure that even if the email isn't completely
read, your main intent of the email will be seen.
Practice these great little email tips and you can make your
email a very powerful means of communication.
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Bill Vannot is the editor of the Successful Marketing Ezine,
which has been successfully helping it's readers with free
and low cost marketing tools for increased sales and better
response. Join Bill today at...
http://www.successful-marketing.com
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