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Eyetracking and Site Focus - Does It Matter?
Copyright © Bill Vannot - All Rights Reserved
http://www.successful-marketing.com
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Yes, it's true that some eyetrackers can show contributing
factors to a website's visibility and focus factors.
Do eye movements tell a lot about what visitors see on a
website or do they only show what people tend to focus on,
at any given time?
Actually both vision aspects are covered in some analysis
tools. Visual acuity can drop fast when we get away from
our focus point, where the eye is looking. It drops close
to where you're looking, as your brain blocks out things
close to where your eyes are focused. But actually, other
things are within your focus range, to a certain degree. We
see across the board and focus in on certain points, still
seeing things in close range.
Attention to a broader focal point tends to follow the
eyes fixed point. In general, fixation tends to follow the
attention. People use their broad peripheral vision, to
grasp an overview of the entire webpage.
IF you want people to clearly SEE your specific message,
you must remember that page construction can help or hurt
you. If your webpage is too crowded, visitors will miss a
lot of information. If the webpage looks half empty, then
you'll be full of wasted space. You need balance. Make ads
easy to spot. Make them stand out with enough white space.
Use dividing bars. Use a variety of ways that make it
easier for visitors to grasp your sales points. One example
here is that using flash and other obstructive things, can
make it easier for visitors to be distracted and ignore
sales information on a webpage. Some colors also distract
people.
It's a reality that web designers, ad campaign crafters and
the audience who come to view the webpage, actually do see
things in a different light. What a web designer sees as
beautiful, might be quite aggravating to visitors. The same
thing applies when presenting sales material. Turn off
visitors and you are chasing away sales potential. You might
love the color red; if your visitors hate it, you'll lose
out.
Does this mean we all surf and see the net differently?
Does this mean that there's no benefit in studying "how" an
individual hops around? Does it mean there's not many
similar things among web surfers? No.
Trends do remain. Trends indicate how a group audience
views a website. They are all effected by web design and a
webmaster's combined, creative choices. Balance will always
matter in overall website performance and sales potential.
Posting ads and buying targeted traffic remain very useful
if a website is properly prepared, to convert visitors into
buyers!
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Bill Vannot specializes in branding Businesses with
articles, even if you can't write! Find out what a Ghost
Writer can do to help you brand your e-business identity!
http://www.flashyads.com/boohoo.html
This article may be reprinted freely as long as the
reference box remains intact.
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