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Do Demographics Count With Traffic Buys?
Copyright © Marion Stearns - All Rights Reserved
http://www.admistress.com/volumn
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It's a common mistake for marketers to try to cut costs and
operating expenses by taking an axe to their advertising
expenses. This is not the smart way to increase business
growth. In fact, it breeds failure. With so much global
competition facing you, you need more advertising to conquer
market share, not less.
Unless you have years to build an income, you need wise
business building choices. A lot of time and cash are wasted
on trial and a ton of error. Don't let that happen to you!
An education in demographics can help when you're trying to
get WIDE exposure for your advertising dollars.
You should always buy "targeted" traffic. Your aim is to
get "up close and personal" with your market when you're
building a sales foundation.
Here are a few things to consider:
1. Country Wide Visitors - Who exactly are you trying to
reach? Do you need English seen in a Non-English speaking
country? Decide how you want to reach people.
2. Language - When several languages are spoken in any
given area, consider language translations. Have you
considered having your site translated into the languages
of your potential customers?
3. Categories - Try to buy campaigns that fit your products.
What does this mean for you? Movies are in the entertainment
category. You should first try to market these campaigns
within the entertainment category, when possible. It's true
that people in all walks of life love movies so a broader
range of prospects in this division is possible. Not all
topics sit in broad ranges.
Demographics would be important when referring to movies.
Do you know if these movies are restricted by language?
Specialized or Targeted Traffic would direct visitors
appropriately. You must reach people who have a desire or
need for your product or service.
Will your e-business make the e-obituaries this year ---
all because you couldn't get enough people to visit your
website? Balance your marketing plan with a reliable
traffic master. You should cover all of your bases with a
balanced, comprehensive marketing plan. Remember: People
must visit your website or see your price list in order to
buy from you. Visitors can help increase sales
possibilities, if your website is properly set-up and good
follow-up is available.
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Marion Stearns teaches a system of checks and balances for
her Circle Members and clients. She believes in total
accountability. If your name is ON the team jersey, you
might need accountability. If your hard earned money is on
the line, see what Marion offers:
http://www.admistress.com/column
This article may be reprinted in it's entirety with the
resource box in tact.
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