Successful Marketing - Ezine Part 2

Get Traffic Using Expiring Domain Names
Copyright © Bill Vannot - All Rights Reserved

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Over 20,000 domain names expire everyday and can be used by
others. If you want more hits or want to resell the domains
for profit, these expired ones can be a valuable resource.

But before taking it over, you surely would like to know
how many people have owned it before and the reasons for
giving it up, right?

Well, an expired domain may have been used by one or more
persons in the past. They may have designed a website,
advertised it, linked it to search engines, done business
deals on it and even had reciprocal link connections with
other websites. The reasons for expiry of domain name may
be:

- Loss of interest of owner

- Closing down of business

- Registration was not renewed on time

- The fees was unaffordable

There may have been any of the aforementioned reasons or
any other cause, but whatever the case, the domain is now
an available option for you. You can use it by designing a
website on it or you may link it to your existing website.

The main advantage of taking over an expired domain is the
traffic. There may still be visitors who, on finding the
better alternative offered by you, can redirect their
business. It is not possible to know the exact amount to
expired traffic to a particular domain. However, the
analysis of some specific aspects lets you gauge the amount
of expired traffic. They are as follows:

LINK POPULARITY

This will give you an estimate of the number of portals or
web pages that are linked to the expired domain. The more
the number of links, the higher is the possibility of
future traffic. Also, a higher link popularity betters the
probability of quality traffic.

ALEXA RANK

An Alexa toolbar keeps tabs on the number of hits for a
domain and then awards a rank based on this. If the site
has had no traffic for the past three months, it is
automatically dropped by Alexa. So, look for an Alexa rank
to get an idea about the number of visits and the domain’s
worth.

To give you a rough idea, an Alexa rank of about 100,000
means that the domain receives at least 2 hits a day. A
rank higher than 1,000,000 discloses that the domain hardly
ever receives any visits.

GOOGLE PAGERANK

The popularity of a domain is ranked on a scale of 1 to 10
and this is called a Google PageRank. This ranking system
takes into account the number of quality web pages that
contain links to a specific domain name.

A Google toolbar is required to obtain a Google PageRank.
You can type in the website name in the address bar of your
browser and get the PageRank.

YAHOO AND DMOZ LISTINGS

A domain owner may have been included in search engines. He
may have paid for registrations on search engines like
Yahoo and LookSmart. A domain also may have been approved
by a Dmoz editor. If you take over a domain, these listings
are automatically transferred to you. You can do your own
research by visiting these search engines and typing the
full URL in the directories section. Your results page will
show you whether the domain is listed with them or not.

An inclusion in the top search engines does not ensure
continuous visits but it certainly increases the chances of
receiving worthy traffic. If you do not want to use the
domains yourself, you can easily turn it around and sell
it. It will certainly be profitable if the domain is
registered with the top ten search engines.

We publish a list of expiring domains that is updated
daily. There are tools to assist you to carry out an easy
and hassle-free research absolutely FREE.

Acquiring expired domains is an inexpensive way of
increasing visitors to your website.

A HELPFUL TIP:

Always try and get a domain that is related to the type of
visitors required by you. If you want webmaster visits, go
for relevant a domain name and not one that appeals travel
enthusiast.

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About The Author

Bill Vannot specializes in branding Businesses with
articles, even if you can't write! Find out how "Discount
Web Articles" can help you brand your e-business identity!
http://www.successful-marketing.com/dwarticles.html

This article may be reprinted freely as long as the
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