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How to make your web site more effective! Part 1
Copyright Axandra.com - Web site promotion software tools.
http://www.Axandra.com/go.to/successpro
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You know that a high ranking is very important to get high
quality targeted traffic to your Web site. The more targeted
your visitors are, the more you'll sell on your site.
However, a high ranking alone is not enough. Many webmasters
have the problem that their visitors don't buy something on
their site even if the way the visitors reached the site
indicates that they're interested in the products.
For that reason, we're going to tell you in this article
what you can do to improve the effectiveness of your Web
site .
PART 1: The first 3 critical points - Make a good first
impression, or your visitors will leave immediately
When Web surfers come to your site, it's very important
that you make a good first impression. Before a Web surfer
starts reading the copy text on your Web page, your page
must pass these three critical points:
Your Web page must load quickly
Web surfers won't wait for slow loading Web pages. If your
Web pages don't load as fast as is possible, a lot of Web
surfers will go away before they have had a chance to take
a look at your Web pages.
Don't forget that still the majority of Web surfers use a
28K/56K modem to surf the Internet. If your Web page is 120
KB big (including the images), then it takes 17 seconds to
load the page. Would you wait so long?
Your Web site must look good
Make sure that your Web site has a professional layout.
People don't want to purchase from a shady backyard
business. It's very important that your Web pages look
perfect. Hire a professional Web designer if necessary.
The same is valid for your link pages. If you want to
exchange links with other sites, make sure that your link
pages look attractive. A link on your link pages should be
something other people want to have.
Make your link pages accessible from your other Web pages
and use a great layout for your link pages.
Don't use automatically generated doorway pages
Automatically created doorway pages might bring some
visitors to your site. However, they'll land on a Web page
that was designed with search engines spiders in mind.
Automatically created doorway pages usually look ugly to
human Web surfers. Often, they consist of nothing more than
a list of buzz-words. You won't get good results with this
method because human Web surfers will quickly close such a
Web page. If your Web site fails under one of these
categories, Web surfers will leave your site before you
even have the chance to tell them your marketing message.
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Recommended link popularity tools:
Link Popularity Check: Checks and compares your link
popularity. http://www.successful-marketing.com/ebooks/LPC.exe
ARELIS (commercial) Helps you to improve the link popularity
of your Web pages. http://www.Axandra.com/go.to/successpro
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