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Yes, Relentless Follow-Up Counts!
Copyright © Bill Vannot - All Rights Reserved
http://www.successful-marketing.com
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Are you relentless when it comes down to contacting hard to
reach people? Anyone that you didn't have a chance to speak
to, certainly deserves another call. These may not be
classified as top priority calls but you should contact them
nonetheless. You never really know who could instantly
decide that they do need your product. They could sign that
big deal on the dotted line!
There are a lot of excuses you can use to follow up with
someone, it's just a matter of finding the right one for
each contact. Call or email the person for different
reasons. If your prospect gives you feedback, be sure that
you respond to it. Once you've moved on to the next step,
follow-up should always be related to the next step in your
relationship, with the contact person.
If your follow-up message or phone call unleashes a problem
between your company or product and theirs, your efforts
should be towards solving the problem or referring your
client to your company's customer service department.
Make sure your client's problem has been resolved by your
company. Next, call or email your client again. Follow-up
to be certain that everything is working properly.
If your company did make a mistake or is taking to long too
solve this problem, follow up with an email or call, with
your apologies and your assurance that something is now
being done to solve the problem.
If the relationship with your client is being jeopardized
by a nagging problem, make sure you apologize for all
inconveniences. In some cases, as part of your sales
prospecting techniques, it may be a good idea to send a
consolation gift.
Make sure that the price of your gift is in line with the
extent of the mistake, or try to customize it to your
prospect's likes. The gift should be sent immediately; no
delays. Remember, great customer service translates into a
happy client and better referrals, that can also translate
into better sales.
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Bill Vannot specializes in branding Businesses with
articles, even if you can't write! Find out what a Ghost
Writer can do to help you brand your e-business identity!
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This article may be reprinted freely as long as the
reference box remains intact.
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