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How link popularity can help your rankings Part 2 0f 5
Copyright Axandra.com - Web site promotion software tools.
http://www.Axandra.com/go.to/successpro
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Part 2: Not all links are considered equal
As mentioned in the last issue of our newsletter, the more
Web sites link to your Web site, the higher your link
popularity.
However, not all links are equal. Some links count more
than others. Links from important Web sites have a greater
effect on your link popularity and your search engine
rankings.
A link from www.Yahoo.com to your Web site has more weight
than a link from a small private Web page. A link from a
Web site with high link popularity is better than a link
from an unknown Web site.
It's also important that the Web site that's linking to you
has a similar topic as your Web site. Imagine that you sell
shoes on your Web site. A link from another Web site that
is all about shoes will count much more than a link from a
Web site that links to all kind of Web sites.
Finally, it's important how the link to your site looks
like. For example, one of your important keywords might be
"brown leather shoes".
The link
<a href="http://www.domain.com">Brown leather shoes</a>
leads to much better search engine rankings for the keyword
"brown leather shoes" than the following link
<a href="http://www.domain.com">Smith and Partners</a>
By the way, many people think that they can increase their
link popularity by submitting their Web site address to FFA
(free for all) link pages and link farms (Web sites that
link to all kind of Web sites). This doesn't work.
More and more search engines recognize FFA pages and link
farms and choose to ignore these pages. Usually, submissions
to FFA pages are a waste of time that only results in many
spam email messages.
In addition, you should avoid services that promise you
2000 links to your site within a week or so. If they link
to you at all, these 2000 links must be of poor quality or
they don't have a similar topic as your Web site.
Use common sense. Offers that sound too good to be true
probably aren't true.
Summary:
Try to get links from important Web sites try to get link
texts that contain your important keywords don't use FFA or
link farm pages don't use services that promise lots of
links within days focus on quality links, not on quantity
Next time, we're going to tell you how to find good
potential link partners quickly and easily.
Recommended link popularity tools:
Link Popularity Check: Checks and compares your link
popularity. http://www.successful-marketing.com/ebooks/LPC.exe
ARELIS (commercial) Helps you to improve the link popularity
of your Web pages. http://www.Axandra.com/go.to/successpro
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