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Do YOU know the difference between a Hobby Ezine and a
Business Ezine ?
There IS a HUGE difference in these two types of online
publications.
First, the hobby ezine is usually the invention of someone
who wants to help people and help themselves.The usual
intention is to build a list of devoted readers dedicated to
a particular subject or topic. The main focus of this type
of ezine is NOT Business OR Income but education and
entertainment. This ezine usually provides low cost and or
FREE advertising in order to build a mailing list.
Next we have the Business Ezine which is dedicated to
providing an income for the publisher.It is often a
part - time effort which develops into a Full Time, tail
busting J-O-B.
We ALL know that JOBS do provide pay. This type of publisher
may also be a 'full time' online worker, publishing the
ezine to REPLACE offline income.
The main intent of this type of ezine is making money to pay
bills and provide the necessities of LIFE in general.
It 'IS' a business in every sense of the word. Publishers of
these types of ezines work upwards of 40-70 hours per week.
Certainly you CAN see that this IS NOT a hobby. It's 'WORK'
How does the business ezine make money to pay the bills?
How will it provide money to 'live'?
Well, there are many e-books, reports,deals or programs that
dO provide an income.
The next level of income production is usually 'PAID'
advertising. Offline magazines have lots of ads. Paid
advertising is a fact of life. Ezine advertising is NO
different than any other type of advertising. We are
surrounded with paid ads and television commercials. What
makes Ezine advertising different?.... Nothing!!
Next comes the 'Advertising' Ezine. This publication can be
a specialist in Marketing AND Advertising. From the
description you CAN TELL what the focus of the publication
is intended to do. It teaches you marketing AND it provides
advertising....usually paid and FREE.
Any business person who wants to sell products or services
would be smart to use this type of an ezine to make money.
While the focus of this publication is information,it also
provides a means to SELL products and services through
serious, Quality Advertising.
If you have an advertising budget of only 100 dollars a
month, don't you EXPECT a SERIOUS effort to SELL your
products or services ? If you spend $400 PER MONTH on ads,
don't you want a REAL business ezine to advertise your goods
and services? Of course you do. Who in their right mind
would spend 400 bucks for NO sales ?
Serious business people NEED these specialized ezines in
order to ATTRACT qualified 'BUYERS' for their products.
PLEASE note I did NOT say Qualified "READERS"!!!
ALL ezines HAVE Readers BUT do they ALL have BUYERS?
NO. NO. NO.
Do you want to have people READ about you or BUY your goods
and services? You want SALES, don't you ?
All ezines are NOT Created EQUAL. If you want to make any
money at all YOU had better take a GOOD LOOK at what KIND of
ezines you advertise with.....
.....Entertain yourself with a HOBBY Ezine.
.....TREAT the Business Ezine in a SERIOUS manner. They ARE
in 'Business' to help YOU make some SERIOUS money.
Still want to hit that 'Delete' key? Want to unsubscribe?
OR do you REALLY want to make some MONEY?
---------------------------
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