RSS directories are popular these days. Initially RSS was widely used by news sites to allow others to syndicate their news stories. Now, however, it’s used extensively by websites. It’s being used in flagging new forum headlines, auction listings, sales listings and many other uses.
The meaning of RSS is actually not clear. RSS may stand for Really Simple Syndication. But others say it’s Rich Site Summary and sometimes Rich Syndication Standard. Netscape was the noted creator of the RSS directory. Released sometime in March 1999, it included a UserLand application called scripting news. Netscape stopped developing it, but UserLand continued doing so. Another company, RSS-DEV Working Group also released their own version.
RSS directories are sites that collate all RSS links, placing them in different categories for other applications to use. This is similar to web hosting, only instead of web pages, they contain RSS links. These links can be shown on the website and when you click one, you are directed to the main source of the link.
For those who’d like to use the Internet for marketing or commerce, RSS has a lot of uses. Here are some of the things you can do with it:
Create links from RSS Directory website(s) to yours.
If you’re selling or promoting something, web traffic is important. The more RSS directories you upload to, the more chances you have people seeing your message and checking your site out. And if other sites have customized their sites with your RSS feeds, then they would get updated listings from your site to theirs automatically.
If you have a brand and you’d like to know how your competitor is doing, you may use RSS to see what they have so far. Get a directory feed of their product or service so you’ll know first hand what they have come out with. With the data gathered you now can plan on how you can counter them.
Tracking your own progress.
If you can check out your competitor, of course you’d also like to check out how your own business or product is doing. With an RSS directory of your own, you can know how many people are interested in what you are selling or offering.
Putting up RSS directories, let’s say for newsletters, adds efficiency to your company. If you use RSS for sending out newsletters instead of mailing them to recipients, you’d eliminate the possibility of your letter being classified as spam by users, or being sent to a closed mail account.
There are a lot of websites or news articles that could be beneficial to your brand or company. At times, you’d like to add them to your site. Without the use of RSS, you’d have to copy the entire thing down and note where you got it. If you use RSS, then the headline and part of the story shows up on your site. And this is an automatic process now. If you use RSS, you just include the directory and automatically, the headline appears without you doing much.
Automatic Updating of your Website
When you have an RSS feed on your website, it is updated automatically, and therefore your site appears to be getting updated at a regular rate. Search Engines love updated sites!
The more RSS directories you use the more the possibilities you have of getting your information to the people interested in your goods. Reason behind is that people will normally only subscribe to the RSS feeds that they are interested in. If they are receiving yours, they are likely to be your target market.
Disseminating information online has been made much easier with RSS. The technology provides a cost-effective way of broadcasting information. With it, you have an avenue of reaching out to even more people easily and broadening your market reach.
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